Beer Canada represents the interests of its member companies and the beer category at the national and international level.
Ed is responsible for monitoring and evaluating the beer category’s complex regulatory environment, both domestically and internationally. He works directly with members and the President in evaluating regulatory initiatives and fosters good relations with the public health research community.
Brittany coordinates Beer Canada’s data intake that supports the Association’s government relations objectives and she publishes the only complete provincial-level summary of the beer category’s volume performance on a monthly basis. Brittany monitors media discussions related to the beer category and coordinates Beer Canada social media engagement.
Luke leads the economic and technical affairs that Beer Canada is engaged in on behalf of its members and the broader beer category community. He leads Beer Canada’s secretariat obligations stipulated under the 2001 Standard Mould Bottle Agreement (SMBA).